Como parte de este acontecimiento, GUESS presenta el GUESS MAN LOUNGE creado en colaboración con CAPPELLINI, sinónimo de diseño contemporáneo y vanguardista hecho en Italia. Un salón con un mobiliario refinado y lujoso que mejora el ambiente y la experiencia de los visitantes, a la vez que refleja a la perfección la estética elegante y moderna de la marca.
La nueva iniciativa GUESS MAN LOUNGE by CAPPELLINI subraya el compromiso de GUESS de elevar su estrategia de posicionamiento de marca y ampliar su cartera de prendas de vestir, accesorios, fragancias, gafas y relojes de alta calidad, adaptados específicamente al público masculino.
«La división de moda masculina ha ganado popularidad en los últimos años y Pitti Uomo es la plataforma perfecta para mostrar nuestra nueva visión del hombre GUESS. Confeccionados con materiales de primera calidad y una meticulosa atención al detalle, estos sofisticados diseños encajan perfectamente con la estrategia de la marca de elevar su posicionamiento», afirma Paul Marciano, director general de Guess? Inc. cofundador y director creativo.
Como parte del impulso a la expansión de la moda masculina, en 2025 la empresa tiene previsto abrir nuevas tiendas GUESS Man en Alemania, Italia, España y Kazajstán, y tiene en proyecto otras tiendas en todo el mundo. Un desarrollo que es el resultado del aumento de la demanda de los consumidores en los principales mercados internacionales de la marca.
La cartera actual de tiendas GUESS en Europa asciende a 369 (de las cuales 45 son flagship), 192 puntos de venta y 64 concesiones, con el apoyo de una sólida red de venta al por mayor y distribución que suma un total de 846 puntos de venta.
GUESS?, Inc.
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.
On April 2, 2024, the Company acquired all the operating assets and a 50% interest in the intellectual property assets of New York-based fashion brand rag & bone, a leader in the American fashion scene, directly operating stores in the U.S. and in the U.K., and also available in high-end boutiques, department stores and through e -commerce globally. As of August 3, 2024, the Company directly operated 1,054 retail stores in Europe, the Americas and Asia. The Company’s partners and distributors operated 537 additional retail stores worldwide. As of August 3, 2024, the Company and its partners and distributors operated in approximately 100 countries worldwide.
CAPPELLINI «Explorers of design between fantasy and reality» www.cappellini.it
Founded in 1946, Cappellini has become synonymous with contemporary, avant -garde design. Over the years it has launched some of the world’s greatest designers, producing innovative and high quality furnishings. Cappellini’s collection is characterized by experimentation and the exploration of new ways of living, furnishing the whole domestic landscape from the living room to the studio and bedroom, but also contract areas such as lounges, hotels and restaurants. Many of these products have also become iconic pieces which are exhibited in museums throughout the world such as the Victoria & Albert Museum in London, the MoMa in NY and the Centre Pompidou in Paris.
Giulio Cappellini creator of the company’s uniqueness and emblematic figure in the international design scene is universally recognized as a talent scout of young designers: some examples includes Jasper Morrison, Marcel Wanders, the Bouroullec brothers and Marc Newson. Giulio Cappellini is the Art Direction of Cappellini and also looks after the company’s product range and communication strategies. He has recently been nominated by Time magazine as one of the most important trendsetters in the world. Cappellini is available worldwide. Its flagship stores are located in Milan, Rome, Paris, New York, London, Manila and Ho Chi Minh City.
