What's new? To find the answer all you have to do is discover the brands in KidzFIZZ, the Pitti Bimbo concept lab that brings together the latest most creative and innovative childrenswear collections. Staged at the Medici Pavilion, at the entrance to the fair itinerary, KidzFIZZ offers a snapshot of the brands that experiment with shapes, materials and presentation styles. The results are always surprising and exciting. 

The new names and returns include: AGATA E LA TEMPESTA, BANDITS LONDON, BJANKO, EEPPLE, LALA, LE MU, LEDUM, ME IN WIEN, NUPKEET 1946, OSCAR ET VALENTINE.

ECOETHIC: GREEN FASHION, GREEN LIFE
Organic materials, sustainable production, techniques and fabrics that preserve the planet’s resources.  EcoEthic returns at Pitti Bimbo, the selection dedicated to the fashion companies that best interpret a need that has now become global: to respect nature and its beauty. On the ground floor of the Main Pavilion you will find the brands that carry protection of the environment and a green education in their DNA, with a creative contribution to sustainability. 

Here are their names: DEAR ECO, FILOBIO, IOBIO, KIDIWI HANDMADE, MAXOMORRA, MINI-LA-MODE, NATURAPURA, OLIVIA YVES, TWIN AND CHIC, WOOLY ORGANIC.

Emotions, ideas, projects, good intentions. The minimum common denominator is the environment. Inside the EcoEthic section, the Filobio brand will invite all the visitors to reflect on the value of and respect for the Planet under L’albero dei messaggi green [The green messages tree]: an original layout, a symbolic place where you can take a little card and leave your own contribution by writing a word or sentence inside it that could be a wish, a secret, a blessing or a thought with a "green" theme. For a new shared green conscience.  The tree will be inaugurated on the first day of the fair – 17 January.

THE ITALIAN RAPPER PRESENTS HIS FIRST CAPSULE COLLECTION
The union between fashion and rap music has distant origins and today it also rightfully enters the world of childrenswear thanks to a collaboration premiered at Pitti Bimbo: the “Vingino feat. J-AX” capsule collection.  The famous Italian rapper has transposed his life philosophy and his passion for music onto sweatshirts, t-shirts, trousers and Bermuda shorts, finding a unique partner as Vingino, the brand born between Milan and Amsterdam, inspired by the sounds of rap and hip-hop, and by the world of tattoos and ‘90s graphics. The result is a capsule collection featuring super cool and trendy clothing items, that J-AX will present at Pitti Bimbo as special guest on Thursday 17 January (Vingino stand, from 2.00 to 4.00 p.m.).