Mipel 115 revealed the creativity of the new press campaign

 Tiempo de lectura: < 1 minuto

MIPEL introduces great news for the next edition, from 10 to 13 February, 2019.

16 de diciembre de 2018

The theme of next exhibition will be the sustainability, long-term mission for Assopellettieri – MIPEL promoter – proposing to become a driving force for development for all companies in the leather goods chain.

To anticipate this vocation is the advertising campaign.

Mipel has chosen four virtuous key players to talk about sustainability under different perspectives. The illustrations of the designer Irene Ghillani next to their pictures explain their slogans.

Each character in his own field has made himself the sole spokesman of the commitment to sustainability:
Aldo Tempesti, President of TexClubTech, an association whose primary goal is the development and promotion of innovative and eco-sustainable technical textiles.
Bav Tailor, designer of the homonymous 100% sustainable luxury fashion brand and member of the Ethical Fashion Forum (EFF), a global platform that put together brands that promote sustainable fashion.
Enrica Borghi, an artist who transforms recycled materials such as plastic bottles, glass, metal stoppers, milk cartons in real artworks.
Fulvia Bacchi, General Manager of Unic Group and CEO of Lineapelle, has always been at the forefront of the commitment to sustainability for the Italian tanning industry.

The new advertising campaign anticipates an important edition for MIPEL that aims to start a real conversation on sustainability within the supply chain, involving exhibitors and buyers around these issues.

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